Last updated: 27 August 2026

This Privacy Policy explains how Crypty Ltd, trading as AZIMIS (“AZIMIS”, “we”, “us” or “our”) collects, uses, stores and protects personal information when you visit our website, contact us, request a quotation, purchase an AZIMIS product, arrange delivery or installation, or otherwise interact with us.

For the purposes of UK data protection legislation, including the UK General Data Protection Regulation (“UK GDPR”) and Data Protection Act 2018, Crypty Ltd is the data controller in respect of personal information processed for our own purposes.

We may collect information that you provide directly to us, including your:

• name; 
• email address; 
• telephone number; 
• billing and delivery address; 
• company or organisation; 
• enquiry and correspondence details; 
• product requirements; 
• order information; 
• delivery and installation information; 
• customer-support communications; and 
• warranty or service information. 

Where installation is requested, we may also collect information reasonably necessary to assess and perform the installation, such as property access information, installation location, wall type, photographs supplied by you and preferred appointment times.

Our website may automatically collect limited technical information including IP address, browser and device information, referring pages, website usage information and cookie identifiers.

We may process personal information to:

provide quotations and respond to enquiries;

process and fulfil orders;

arrange delivery and installation;

communicate with customers regarding orders, appointments and services;

provide product support and administer warranties;

maintain business and transaction records;

prevent fraud and protect our systems;

improve our website, products and customer service;

comply with legal, accounting and regulatory obligations; and

send marketing communications where permitted by law.

Depending upon the circumstances, we process personal information because processing is necessary to perform a contract with you or take steps at your request before entering into a contract; because we have a legitimate business interest which is not overridden by your rights; because processing is necessary to comply with a legal obligation; or because you have provided consent.

Where processing relies upon consent, you may withdraw that consent at any time.

Where payments are processed through a third-party payment provider, payment-card information may be collected and processed directly by that provider.

AZIMIS does not necessarily receive or retain your complete payment-card credentials.

The relevant payment provider's own privacy terms may also apply.

Where necessary to fulfil your order, relevant personal information may be supplied to delivery companies, installation contractors, technicians or other service providers.

Only information reasonably necessary to perform the relevant service should be provided.

Where installation is performed by an independent installation partner, that organisation may separately process personal information in accordance with its own privacy policy.

We may use third parties to provide services including website hosting, communications, payment processing, accounting, logistics, installation, analytics and technical support.

Those organisations may process personal information only where there is an appropriate lawful basis and, where they act as our processors, subject to appropriate contractual requirements.

AZIMIS smart televisions may enable access to applications, websites and services operated by independent third parties.

When you sign into or use services such as streaming platforms, social-media platforms or other applications, information may be collected directly by the relevant third-party provider.

AZIMIS does not control the privacy practices of independent third-party applications and services. Their respective privacy policies and terms apply to your use of them.

Application availability, compatibility and functionality may change over time.

This separation between television manufacturer and app provider is important and is consistent with the approach taken elsewhere in the large-screen smart-TV market. 

Our website may use cookies and similar technologies necessary to operate the website, understand website performance, remember preferences and, where applicable and permitted, support analytics or marketing.

Where legally required, non-essential cookies will not be placed without the appropriate consent.

Users can also control cookies through their browser settings.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, tax, accounting, warranty and contractual requirements and resolving disputes.

Different categories of information may therefore have different retention periods.

Some technology or service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps required by UK data-protection law to ensure that the information receives an appropriate level of protection.

We use reasonable organisational and technical measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.

No internet-based system can, however, be guaranteed to be completely secure.

Subject to applicable law, you may have rights to:

• obtain access to your personal information; 
• request correction of inaccurate information; 
• request deletion of information; 
• restrict certain processing; 
• object to certain processing; 
• receive certain information in portable form; 
• withdraw consent where processing relies upon consent; and 
• complain to the Information Commissioner's Office. 

Requests concerning your personal information can be submitted using the contact details published on the AZIMIS website.

You also have the right to complain to the Information Commissioner's Office (ICO).

Where permitted by law, we may contact customers or prospective customers regarding AZIMIS products and services.

You can unsubscribe from electronic marketing communications at any time using the unsubscribe facility provided or by contacting us.

Service communications concerning an existing enquiry, purchase, installation or warranty are not marketing communications.

We may update this Privacy Policy periodically to reflect changes to our services, technology or legal obligations.

The latest version will be published on the AZIMIS website together with its effective date.

Crypty Ltd trading as AZIMIS
England & Wales

Website: AZIMIS.com

Privacy enquiries should be directed to the contact details published on AZIMIS.com.